Why your clients are ignoring your hard work.

I've done a lot of work — put together a fantastic report — and the client never read it. Never read one page sometimes. People just don't read as much anymore. I wonder, if you're most effective in conversations, do you use video? Do you use other methods to convince people?

This is one of my main focuses right now — the convincing part. And it comes down to the fact that you have two markets to cross: the B2C and the B2B.