Short· June 20, 2026· 0:38
Selling premium design: Stop focusing on the wrong details.
Transcript
"This is why I designed the lights this way. This is why my team put these particular fixtures in there — because the value is this, and I can show it here."
What do you think would just seal the deal, or blow them away, saying, "Well, why didn't we focus on this first instead of focusing on this tenths of a percent of energy savings in terms of the overall cost?"
Something about end-user types, for instance — as an industry, the architectural industry, we're like lawyers in the sense that we bill our time.
Transcript auto-generated from captions and lightly processed — may contain errors.
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