Why content creation is the ultimate sales shortcut.

I really started at the beginning of this year with my LinkedIn campaigns, and I saw there was already a good benefit to just posting what I'm doing and why lighting should be there — essentially creating a marketing funnel. I also feel like the more convincing I can be, the more inspiring I can be in helping people do the right things with the right lighting — that's what success looks like for me.

Right now it might take me a week to convince a client with the pitches I'm giving. If in six months it can be one or two days, or they've already seen my content and know that lighting can help them — that would be the best success.