Why are people obsessed with this light?

The metric we track is: would you keep using this light? Nine out of ten people would really want to keep using it. The people using it during our testing are using it six-plus hours a day — they're really engaged users. And this is because of the well-being and the better sleep they receive after having a good light day.

I liked how you brought Earthlight into this, because I think that's exactly where we're heading in this conversation — how do Opal and Earthlight meet.