When a giant ignores the truth, innovation begins.

It almost made me feel like I was in a conspiracy — had I discovered something that wasn't real? So what I started doing, after measuring the cave light levels, was connecting with a lot of people on LinkedIn and others in the industry.

Through my professor and other channels, I found a lot of people from the Philips R&D department, because here in the Netherlands, Philips was the biggest lighting company — and I think it still ranks among the biggest in the world. These were all really intelligent people who were advocating for the right light levels at the right time and the right place.