Unlock ROI: The Pilot Project strategy you need.

The next question is whether they're aligning with the same building owner or the same property manager across buildings in each market — and then beginning conversations with both the building owner and the tenant about those two cases.

That could be a really interesting metric to explore and get both parties engaged: telling the tenant, "Here's how it's helping your ROI" — and telling the building owner, "Here's something you could consider in your investment as more developments come online."