Turning design into actual dollars for your clients.

We're going after WELL Building Standard credits, LEED points, and Energy Star points — and people can see that as a tangible reward. You can see rebates coming from utility companies.

What you're talking about is showing a case study. What do you think the outcome of that would be? Assuming we go through and do that case study, what would be the optimal result — the moment you can say, "This is exactly why I designed the lights this way"?