Lighting isn't just an expense—it's an investment in people.

So you should be bringing in that ROI calculation — that conversation — into everything, showing that beyond the cost of the lights themselves, you're getting a return on your investment from the people who are being affected by the lights in a more positive way. Is that what you're saying?

Yeah, and I also really wonder what Earthlight's approach is here. We have an ROI for the user and an ROI for the company, and we really want to separate them — because we want users, of course, to feel like they want to spend more time behind this light.