Is cost-cutting ruining your lighting design? Hear the truth about quality.

Hassan, who's in that area of the country, has a great question — I'd love to bring him up. Go ahead, sir.

Absolutely. First of all, congratulations, Michael, on the vice presidency role. Thinking about that community, I wanted to ask you about the right mindset. If you could embed just one new mindset about quality lighting — especially about what's sacrificed when designs or decisions are made based on cost alone — what is sacrificed, what is quality lighting, and what do you want every contractor or client in Toronto to walk away believing?