Escape the afternoon slump with a productivity cocoon.

We really tried to focus our questionnaires and the data we tracked from our user testers on the afternoon dip. A lot of people, after sitting indoors for a long while, get a little dip in the afternoon — and we saw it really drop with him. He felt a lot more energized during the afternoon, because when you come back from lunch — say you had a nice outdoor lunch in Paris — you can still have the right light level instead of feeling like you're entering a cave again with your body working against you.

With Rope in the middle, we had a really nice quote. He said, "You're almost sitting in a light productivity cocoon." When you turn on the lights, it feels like, "Okay, it is time to focus, it's time to work." Your attention gets more directed because the light almost puts a spotlight on you.