Does the timing of your medication actually matter? You might be surprised.

I think if there were even more research into the effects of the timing of medicine administration, more people would start to notice — and after a while it would simply become common practice to administer medicine at a certain time. That said, I don't think the pharmaceutical industry would drive that shift, because I don't think they're particularly concerned with the moment of timing. They're focused on producing medicine for mass human use.