Can we really put a price tag on our well-being?

You said circadian health is not easy to recognize or to put a price tag on. So let me ask you directly: what does that gap cost us, and who is responsible for closing it?

Well, if I had an answer to what that would cost, that would be very easy. Because in a way, health in general has this price-tag problem too — you can give people an operation or medicine and perhaps their life extends by a few years, and even that is a very abstract term for indicating the benefits of any health intervention.